J Alexander Diaz / CSULB
About The Brand
The Premier Macarons logo uses the hot air balloon as its central symbol. The hot air balloon surrounded by an outer circle represents the ideas of adventure, broadening horizons, and seeing the world from a different perspective. These notions represent the core of our brand's values. The typography of Premier Macarons illustrates our sophistication and high-end nature, seperating us from the competition. This unique and tasteful mark helps establish us as the "macron standard".
Download The Style Guide (.pdf)