About the Brand
Imaginus Zoo is a live action television program aimed at toddlers aged one through seven. The show takes place on a spaceship inhabited by various endangered animals. Through the use of puppet characters, Imaginus Zoo seeks to educate and entertain children on issues concerning the environment.
Working closely with the show creator, JR Smith, the CSULB Brand Workshop developed an animated character as the logo, a website and a pitch-book for Imaginus Zoo.
Brand Visualization Process
Secondary Visual Elements